Evan Spiegel says the one thing Instagram can't copy is Snapchat's philosophy | Code 2018

Q: What is the underlying philosophy of Snapchat in contrast to traditional social media?

A: Snapchat emphasizes building deeper relationships and empowering self-expression, in contrast to traditional social media platforms that prioritize competition for likes and attention.

Q: How does Snapchat distinguish itself from traditional social media platforms?

A: Snapchat focuses on delivering unique values and essence that are difficult to replicate, while traditional social media platforms may face challenges in changing their core values.

Q: What are the challenges faced by traditional social media companies in adapting to the values of Snapchat?

A: Traditional social media companies may struggle with changing their core values to focus on building deeper relationships and empowering self-expression, in contrast to the competition-centered approach.

Q: Why is innovation important for Snapchat and other social media companies?

A: Innovation is crucial for Snapchat and other social media companies to deliver great products, listen to customers, and ensure satisfaction and continued usage despite competition.

Q: What is the impact of copying features from Snapchat on other social media platforms?

A: Copying features from Snapchat can diminish the unique values and essence of the platform, affecting its ability to differentiate and innovate.

Q: How does Snapchat empower self-expression among its users?

A: Snapchat empowers self-expression by providing tools and features that allow users to express themselves creatively and authentically.

Q: Why is it challenging for other social media platforms to replicate the success of Snapchat?

A: Snapchat's unique values, emphasis on deep relationships, and focus on self-expression make it challenging for other platforms to replicate its success without fundamentally changing their approach.

Q: What role does listening to customers play in ensuring the success of social media services?

A: Listening to customers is essential for social media services to understand user needs, preferences, and feedback, and to continuously improve their offerings for customer satisfaction.