Video case " [Lock]" de BE A LION para Samsung
Updated: November 20, 2024
Summary
Samun created Lock, a horror series on TikTok using Galaxy smartphones, to engage viewers and build a strong community in a competitive environment. With two seasons, Lock 1 focused on fear and tension as influencers escape an escape room, while Lock 2 elevated the horror narrative with a thrilling plot and unexpected ending. The series achieved massive success, garnering over 238 million views and 295 million impressions, making it a trending topic on Twitter. Through strategic social media planning targeting 18-30-year-olds, Samsung's TikTok profile gained over 220,000 followers, with Lock fans forming a significant portion. Overall, Lock series has redefined branded content as entertaining, connecting well with the Generation Z audience and driving potential purchases of Samsung Galaxy devices.
Creation of Lock Series on TikTok
Samun opened the door to TikTok and needed to create a strong community in a competitive environment. They focused on entertainment, a genre in trend, and capitalized on horror. Lock, a terror series recorded with Galaxy smartphones, was born with two seasons.
Lock Season 1: Fear and Survival
Lock 1 revolved around a group of seven influencers kidnapped by a hater and forced to escape an escape room to survive, creating fear and tension. It introduced a spirit as the friends' worst nightmare.
Lock Season 2: Unexpected End
Lock 2 raised the stakes with a thrilling plot and an unexpected ending, enhancing the horror narrative. It captivated the audience with a unique and scary experience.
Marketing Strategy on Social Media
A social media plan was executed on TikTok to maximize coverage among the 18-30 age group and engage specific audiences. The campaign achieved over 238 million views and 295 million impressions, becoming a trending topic on Twitter during Halloween.
Audience Engagement and Fanbase Growth
Samsung's TikTok profile now has over 220,000 followers, with a significant portion being Lock fans. The series has successfully engaged viewers, leading to a positive sentiment and driving potential purchases of Samsung Galaxy devices.
Lock Series: Community Building
The Lock series on TikTok goes beyond horror; it has become a significant part of Samsung's brand narrative. The series has built a strong community and redefined branded content as entertaining content, resonating particularly well with the Generation Z audience.
FAQ
Q: What is the name of the terror series mentioned in the file?
A: The terror series mentioned in the file is called Lock.
Q: How many seasons of Lock were created?
A: Two seasons of Lock were created.
Q: What was the main focus of the social media plan executed on TikTok?
A: The main focus of the social media plan executed on TikTok was to maximize coverage among the 18-30 age group and engage specific audiences.
Q: What milestone did Samsung's TikTok profile achieve as mentioned in the file?
A: Samsung's TikTok profile now has over 220,000 followers.
Q: How did the Lock series on TikTok impact the sentiment towards Samsung's brand?
A: The Lock series on TikTok successfully engaged viewers, leading to a positive sentiment and driving potential purchases of Samsung Galaxy devices.
Q: Who were the primary audience targeted by the Lock series on TikTok?
A: The Lock series on TikTok primarily targeted the Generation Z audience.
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